We live social
responsibility

PLANT FOR THE PLANET
We plant trees for a better world. Help us children to save our future.

Aims & Vision

It all started with a school presentation and today Plant-for-the-Planet is a global movement with
an ambitious goal: to fight the climate crisis by planting trees around the world. Here you find out
what has happened since the founding of the initiative and what we have planned for the future.

The childrens's initiative Plant-for-the-Planet is initiated by 9-year-old Felix Finkbeiner

Inspired by Wangari Maathai, who planted 30 million trees in Africa in 30 years, Felix formulated his vision:
Children could plant one million trees in every country on earth and thereby offset CO2 emissions all on their
own, while adults are still talking about doing it. Each tree binds a CO2 intake of 10 kg per year.
The first tree is planted and Klaus Töpfer, former German Federal Minister of the Environment and executive director
of the United Nations Environment Programme (UNEP) becomes official patron.Felix promises UNEP that children in
every country on earth will plant one million trees. In the following years, Plant-for-the-Planet developed into a global movement.

Felix introduces Plant-for-the-Planet to the world

He becomes a UNEP Junior Board Member and gives speeches at important environment and
climate events, e.g. in front of the European Parliament. Plant-for-the-Planet academies are
organized in Germany and around the world. These are events organized by children
for children at which they motivate each other to take action against the climate crisis. The children
become active Climate Justice Ambassadors and pass on their knowledge and encourage other
children to take on social responsibility and shape their future.

After just 3 years, the children plant the one-millionth tree in Germany

Together with the environment ministers from Germany, Denmark, Canada, Mexico and Turkey.
The children convince the ministers of the need.

Now

More than 30,000 of them are Ambassadors for Climate Justice. These are children between the age
of 9-12, who pass on their knowledge at academies to other children, who train to become Ambassadors
as well. This way, Plant-for-the-Planet encourages as many children as possible to fight for their future.

We want to plant 1,000 billion trees worldwide

That is our goal for 2020, which we can achieve with your support:
• plant 1,000 billion trees worldwide.
• motivate a million children to become Climate Justice Ambassadors.
• expand our global network.

WE ARE LOOKING FORWARD TO YOUR MESSAGE!

YOUR PERSONAL CONTACT PERSON

Konstanze Beckeban
Corinna Fordermeyer
Sales Management Telephone +49 89.21 55 39 43
Mobile +49 (0) 170 877 50 06
pronux GmbH//Krumbadstraße 7//81671 München//Telefon +49 89.21 55 39 43//www.pronux.de//imprint